NTT DOCOMO, Inc.
RAINBOW SIX JAPAN CHAMPIONSHIP2020
Maximizing esports competition with complete worldview reproduction and journey design
NTT Docomo and Ubisoft Entertainment held the Rainbow Six Japan Championship 2020, one of the largest tournaments in Japan for the PC version of Rainbow Six Siege. Hakuten Creative recreated the game's worldview and excited fans, who widely spread the news on social media, contributing to expanding awareness of the tournament.
THE AXIS OF PEACE
Renewal of a peace-themed monument was carried out in conjunction with the renewal of the Central Park in Yokosuka City.
At sunset, the monument becomes illuminated and emits the light of peace into the sky, representing an axis of unshakable peace.
The circle has the ancient meaning of “infinity, eternity,” and the monument is decorated with many circles drawn by citizens with the wish for lasting peace.
Groupe PSA Japan Co., Ltd./Citroën
Citroën BERLINGO Online Press Release
For the official introduction of the Citroen Berlingo in Japan, Hakuten produced a video for the online press release.
We focused on embodying Citroën’s unique style and created a video in which the president talks about the car while driving.
Care for Dear―Let’s send our feelings to loved ones―
Just as Pola founder Shinobu Suzuki used a single mortar and pestle to make cream for his wife, who had rough hands, we held a “Care for Dear―Let’s send our feelings to loved ones―” event at the Pola Ginza flagship store based on the concept of “caring for loved ones,” which has been passed down since the company’s founding.