|PROJECT||Care for Dear―Let’s send our feelings to loved ones―|
Just as Pola founder Shinobu Suzuki used a single mortar and pestle to make cream for his wife, who had rough hands, we held a “Care for Dear―Let’s send our feelings to loved ones―” event at the Pola Ginza flagship store based on the concept of “caring for loved ones,” which has been passed down since the company’s founding.
The roller coaster expresses the experience of feeling the warmth and connection of people by thinking of their loved ones, precisely because communication opportunities that used to be commonplace have decreased and lifestyles have changed dramatically.
We promoted the project as a full one-stop shop, from concept planning to creative space and graphics, as well as the production of decorations, and proceeded with a unified process and understanding of the ideas until they were realized, resulting in high-quality output.
※Repost is prohibited.