Citroën BERLINGO Online Press Release

For the official introduction of the Citroen Berlingo in Japan, Hakuten produced a video for the online press release.
We focused on embodying Citroën’s unique style and created a video in which the president talks about the car while driving. By selecting a location suitable for a car for leisure and styling the car, we were able to strongly promote the Berlingo not only in terms of the presentation content but also visually.
The video was highly evaluated both inside and outside of Japan as a work that overturned the common sense of press releases. It was made available to the general media through Citroen’s official YouTube site.