|CLIENT||BMW Japan Corp.|
|PROJECT||BMW BUSINESS ATHLETE CLUB.|
|VENUE||Warehouse TERRADA / G-LION MUSEUM / ZEPP NAGOYA|
Business Athlete Club is a secret club where business athletes gather to unleash their hidden spirit and train to reach higher and higher levels of performance.
And to prepare for the fifth condition of success, there is the BMW New 5 Series. Finally, we designed a brand experience that shows how you became a true business athlete and attained the 5 Series.
Awards: DSA2017 Silver Prize / NDF2017 Honorable Mention (Exposition and Exhibition Facility Category)
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