CLIENT BMW Japan Corp.
PROJECT BMW BUSINESS ATHLETE CLUB.
VENUE Warehouse TERRADA / G-LION MUSEUM / ZEPP NAGOYA

Business Athlete Club is a secret club where business athletes gather to unleash their hidden spirit and train to reach higher and higher levels of performance.
The Business Athlete Club offers a training menu that practices the five conditions for success as a business athlete.
#1. Be connected./#2. Be advanced./#3. Be powerful./#4. Be sophisticated./#5. Be the ultimate business athlete.

And to prepare for the fifth condition of success, there is the BMW New 5 Series. Finally, we designed a brand experience that shows how you became a true business athlete and attained the 5 Series.
Two vehicles were symbolically placed in the venue, and an installation was created to let visitors experience the world of the BMW 5 Series through video, sound, lighting, and mirrors.
Hidetoshi Nakata was appointed as the brand ambassador, and the communication was designed to coordinate with future promotions.

Awards: DSA2017 Silver Prize / NDF2017 Honorable Mention (Exposition and Exhibition Facility Category)