Nutella Morning Slot

We held an event using a giant breakfast slot machine to promote the deliciousness of Nutella, a spread containing cocoa, and the wide variety of ways to enjoy it.
With the event at the core, we promoted the overall planning of PR strategies, media tie-ups, social media advertising, social media campaigns, and TV commercial placements. The integrated communication plan created a number of new brand contacts and greatly contributed to the acquisition of followers.